Shotready partnered with Tata Global Beverages to launch Tetley Green Tea in India through a purpose-driven storytelling campaign. The project aimed to build brand awareness and create an online community centered around health and wellness.
The Transformation was a first-of-its-kind 10-part fitness web series designed to fulfill Tetley’s brand objectives. Alongside the main series, we produced supplementary content and developed a dedicated website to engage and build a community. The campaign was a massive success, generating over 112M impressions in one month, with the hashtag #TransformWithTetley trending nationally on Twitter twice.