‘Himalaya for Moms’ is an extension to Himalaya’s BabyCare vertical. The insight was that the most influential person for young expecting mothers is, in fact, their own mothers. Himalaya wanted to capture this sentiment and create a heartfelt campaign.
The script was developed by interviewing several mothers, asking them to narrate the advice they would give to their children if they were expecting. We cast one of the mothers as the narrator to authentically capture the emotion and essence of the script.