Shotready collaborated with Brigade Group to research and interpret the statement ‘Home is a feeling’ and integrate it into compelling scripts. This foundation was used to create interactive and user-generated content, enhancing audience engagement. We filmed at various Brigade locations, distributing the films across different product types. By repeating the cast, we created a sense of community living and familiarity. The stories were centered around specific events and festivals, with themes ranging from Diwali to coming home for the holidays, the cricket world cup, and Women’s Day.
Project
Brigade Residential
Client
The Brigade Group
What We Did
Research, Survey, Script & Story Development, Video Production and Post-Production
Awards
Winner of the ‘Best Integrated Brand Campaign of the Year’ by Realty+ Conclave Excellence Award.