Since 2019, Shotready has been building a trans-media narrative for the Bengaluru International Airport (BIAL). This comprehensive project includes a long-form documentary, short-form digital films, and photography for the new terminal, aiming to create a cohesive narrative for the marketing team. The content spans internal and external communications, commercial, product, cargo, airline marketing, and CSR initiatives. Our notable works include ‘Namma Jala’ (Best Short Form Content, 2021 in Asian Academy Creative Awards) and ‘Contactless Journey’ (retweeted by MOCA with over 6M views). In 2023, following the airport’s inauguration, a film on the making of Terminal 2 was aired as part of the Superstructures series on National Geographic Channel.
The Terminal 2 launch film draws a parallel between the journey of Terminal 2 and India’s own incredible growth story. The narrative highlights Terminal 2 as a testament to Bangalore and India’s transformative abilities.